May 2024 — Present
Hawkfry Group
Consultant
- Partner with clients to fix and optimize Looker instances
- Drive adoption of best practices in modeling and dashboard delivery
- Deliver high-impact dashboards improving decision-making
Professional journey · 2011 — today
Experience.
From launching Cinnabon branches and a gelateria in Girona to leading 1,000‑user Looker migrations — operations taught me what data is actually for.
2024 — Present
Fortisnet.io
Shareholder & Advisor
- Strategic support around AML/CFT compliance frameworks
- Shaping regional expansion strategy and governance structures
Oct 2023 — Present
Labs4Change
Founder
- Boutique consultancy specializing in Google Cloud Platform, focused on analytics tools and data platforms
- High-quality GCP consultancy grounded in analytics engineering experience
Sep 2021 — Jan 2025
AEcamp.io
Co-Founder
- Co-developed the Analytics Engineering Bootcamp curriculum
- Helped 16,000+ students worldwide become Analytics Engineers
- Video editing, course creation and business administration
Apr 2021 — Oct 2023
Datatonic
Senior Analytics Engineer
- Led Looker migrations and administered multi-instance environments (1,000+ users)
- Built enterprise data layers using dbt, BigQuery and Snowflake
- Managed a team of BI analysts and led hiring
Oct 2022 — Aug 2023
SmartMeta Labs
Co-Founder
- Built a blockchain analytics data warehouse for Web3 intelligence
- Drove business development and product-market fit exploration
- Led go-to-market strategy and technical architecture
Sep 2020 — Apr 2021
Datatonic
Senior Looker Data Analyst
- End-to-end BI implementations for enterprise clients
- Partnered with dbt Labs on joint solutions
- Led sales qualification calls and wrote Statements of Work
Mar 2020 — Sep 2020
Datatonic
Looker Consultant
- Multiple Looker implementations across retail and e-commerce
- Built an automated LookML generator using the Looker API
- Trained client teams on best practices and self-service analytics
Oct 2019 — Mar 2020
Food Tech Startup
BI & Operations Consultant
- Rebuilt reporting models from scratch, consolidating 10+ data sources
- Internal tools improving operational efficiency by 40%
- Created a single source of truth for business metrics
Jun 2019 — Oct 2019
Flatiron School
Software Engineering Student
- 15-week Full-Stack Web Development Immersive
- Built applications with Ruby on Rails, JavaScript and React
Sep 2018 — Apr 2019
Deliveroo
Data Analyst, Special Projects
- Global Looker dashboards cutting data processing time by 50%
- Looker Champion, training teams across 12 countries
- Data infrastructure improvements supporting 200+ users
Jun 2018 — Sep 2018
Deliveroo
Site Manager, Editions
- Launched site operations in international markets, adapting processes to local culture and legislation
- Managed an entire site team
- Restructured operations strategies
Feb 2018 — Sep 2018
Deliveroo
Strategy Analyst, Editions
- Built site-operations Looker dashboards consolidating global reporting into one source of truth
- Streamlined customer service, eliminating up to 80% of escalations to managers
- Technical resource for the global site operations team
Jan 2017 — Jun 2018
Deliveroo
Assistant Site Manager, Editions
- Ran day-to-day operations and standardized new procedures
- Kept sites compliant and in excellent condition
- Built strong relationships with partners and stakeholders
Before data · 2011 — 2016
Operations & entrepreneurship
2016
Science Museum
Visitor Service / Fundraiser
- Team of 8 generating a 10% annual increase in donations
Apr — Oct 2015
La Passione Gelateria
Co-Founder
- Launched artisanal gelato in Girona, Spain
- Recovered full investment in 6 months; exited with 25% margin
Oct 2014 — Mar 2015
BP Australia
Console Operator
- Fuel operations, inventory and cash reconciliation
Dec 2013 — Sep 2014
University Women's Club
Receptionist
- Front desk, events and member services at a London club
Oct 2011 — Mar 2013
Cinnabon
Assistant → Area Manager
- New operations processes that lifted sales to daily targets
- Oversaw UK expansion, opening 3 branches